Teaching by Examples
Over the past few months, I have been teaching a course on social media (2-4 hours, depending on the request). Being a storytelling guy, my course is not a long series of bullets on slides but rather consisting of learning by examples.
The examples include:
Connecting technologies - Not all media are created equal
To illustrate some points, I use videos or images. For example:
"Dangers" of social media
Talking With the Audience Rather Than Talking To Them
Over the years, I found out from my experience that chatting with the audience is more effective than talking to them. So, I work to engage the audience by letting them ask any question at any time and by asking them questions too. Sometimes, when a question is asked, I make an impromptu use of one of the social media.
On the Fly!
This is a not fully scripted course where the sponeneity of the moment could influence what is being said and done. For example, in my last course, I mentioned that I use Twitter to get information or to specifically ask my followers specific questions. consequently, when one of the audience asked why Twitter has the limit of 140 characters, another member of the audience suggested that I ask the question on Twitter. After a few minutes, we got the reply from @ScottHorvath.
The area of community management is young and there are not too many reliable sources that describe this discipline. One thing to remember is that there are many types of different communities. A community of people at work, for example, is different from a community of customers of a product. Thus, there are different types of community management although there are some aspects that are not unique to the community type.
Here are two resources describing community management.
Five Myths of Community Management
10 tips for aspiring community managers
Any comments? Suggestions?